Friday, April 5, 2019

W13 Reflection: Ranking, Link Building & Google Analytics

I never realized how much work and effort can go into making a website pop up in search results on Google. After the last few weeks, and seeing how much thought and effort can be required to help my content show up when people search for those keywords, I am learning to appreciate how complicated it can be to have a web business. Since I already have another web business, I was able to add the Google Analytics tracking tag to the website and starting tracking the data associated with my website visitors and what keywords offer the most conversions. I can see how it would be helpful to remove keywords for which I never receive conversions, because people are obviously searching for something different than what I offer when they use those specific keywords. I know that starting this new web business and learning to understand the data I am tracking is mostly about time and patience, but I sometimes wish I could just push the fast forward button to make things go a little more quickly.